This year, the most important award for brands goes to the ohhh! foundation for the educational offer "FAQ YOU". With the Brand Award, absatzwirtschaft and the German Marketing Association honour excellent achievements in brand management in 2 categories. A top-class jury of experts from management, marketing, media and agencies decides on the winners.
FAQ YOU is awarded in the category "Social Commitment" and prevails against numerous nominees. The Brand Award recognises the ability to not only react to changing consumer habits through communication, but to actively influence them and contribute to a better future. A flagship purpose brand that creates relevance and openness for a topic that is so important but often avoided at school and at home due to shame and insecurity.
"The NGO is committed to a safe space for sexual education and health across all channels. The clever selection of cooperation partners and authentic content from peers contribute in an impressive way to placing the sensitive topic effectively and credibly beyond the actual target group." - Jury statement
"We are really proud of this award. Through openness, honesty and a wink in our communication, we manage to be a relevant source for young people. As a result, we offer inspiration with our campaigns and social media offerings and are perceived as a trusted contact and life companion. Just like big brothers and sisters, but with the corresponding expertise. This trust that is placed in us is what sets our brand apart." - Daniel Nagel, CEO ohhh! foundation
FAQ YOU is a holistic educational offer of the ohhh! foundation. Frequently Asked Questions about sex and love are answered in school workshops, an elearning offer, an educational platform (faqyou.de) and social media offers as well as awareness campaigns.