Mareike Kühr

For Valentine's Day, our awareness channel together with Brand Ambassador @vikykid spoke to almost 30,000 TikTok users - whether taken, single or "it's complicated" - about #self-love.

Thanks to our partnership with TikTok and announcement of the stream on the Discover Page, over 90% new viewers were gained who were not yet followers.

Exciting experience for us: young people donate money to us via the app for the stream.This confirms us and the content (but will be switched off next time, pocket money is better spent on condoms 🤝).

Thanks to our friends at TikTok and ForYouAgency for this collaboration!